A culture area is a region of the world in which people share similar
cultural traits.
Researchers may define a culture area by plotting the distribution
of a single cultural trait, such as maize agriculture, and uniting
all the communities that share this trait into a single cultural area.

Alternatively, researchers sometimes choose to group communities into
a culture area because the communities share several distinctive cultural
traits, known as having a common cultural complex. Culture area analysis
has been used widely in both anthropology and cultural geography because
it facilitates comparisons between regions, assists in the historical
reconstruction of cultural development, and lends itself to questions
about the impact of the natural environment on the form of human cultures.
Although
distinctions between regions based on culture are as old as mankind,
the roots of the culture area concept can be traced to Europe, where
the work of the German geographer Friedrich Ratzel (1844-1904) inspired
the development of the Kulturkreise (cultural circles) school. Kulturkreise,
which attempted to reconstruct the diffusion, or spread, of cultural
traits from a few dominant cultural clusters, was associated with
the German anthropologists Leo Frobenius (1873-1938) and Fritz Graebner
(1877-1934).
In the early 19th century, French geographer Paul Vidal de la Blache
(1845-1918) developed a related concept, genre de vie (way of life),
which he defined as the pattern of living characteristic of certain
cultures or livelihoods.
It was not in Europe, however, but in the United States that the concept
of culture area gained real social scientific cohesion. One impetus
for this development was the need to make sense of the growing body
of ethnographic data produced by early anthropological expeditions
in the American West.
In 1917 Clark Wissler (1870-1947), an anthropologist with the American
Museum of Natural History, used the culture area concept to integrate
what was known about Native American communities. Wissler gathered
together ethnographic data from a variety of sources and used these
data to group Native American tribes based on similarities and differences
in their subsistence systems, modes of transport, textiles, artwork
and religious practice. As a result of this effort, he discerned a
distinct geographic pattern, with groups living in proximity, or in
similar natural environments, sharing many cultural traits.
Wissler
eventually defined nine distinct Native American culture areas, grouping
tribes that shared significant traits. He authored several maps [see
illustration] showing the geographic dispersal of particular Native
American cultural traits.
His work laid the foundation for subsequent research on Native American
culturalecology.
In the mid-20th century, geographer Carl Sauer (1889-1975) reinvigorated
the culture area concept within the field of geography by synthesizing
the ideas of the European Kulturkreise school with the anthropological
approaches to culture area introduced to him by his colleagues at
the University of California, Berkeley, anthropologists Alfred Kroeber
and Robert Lowie.
Sauer argued that the diffusion of ideas from a few "cultural hearths,"
or cultural centers, had been the driving force in human history (Sauer
1952).
His work inspired further research on the origin and spread of cultures
within human geography (Meinig 1965).
The classification of human groups into culture areas has been critiqued
on the grounds that the basis for these classifications, such as similar
farming systems or pottery styles, are always arbitrary. Despite this
limitation, the organization of human communities into cultural areas
remains a common practice throughout the social sciences.
Today, the definition of culture areas is enjoying a resurgence of
practical and theoretical interest as social scientists conduct research
on processes of cultural globalization (Gupta and Ferguson 1997).