[CINC] Actor and Activist Edward James Olmos Urges Santa Barbara: "Don't Trash the Beach" in Thank You Ocean Summer Campaign

[Shauna Bingham]

*Thank you to the CINC volunteers helping out with this campaign!!
Shauna
###

Actor and Activist Edward James Olmos Urges Santa Barbara: "Don't Trash 
the Beach" in Thank You Ocean Summer Campaign*

*SANTA BARBARA, Calif. ---* The Thank You Ocean campaign has partnered 
with Edward James Olmos to launch a public outreach campaign about beach 
debris. The campaign will be focused on Santa Barbara beaches and will 
run through Labor Day 2011. Olmos is featured in a series of English and 
Spanish language radio public service announcements (PSAs) and print 
messages running in Santa Barbara Aug. 19 through Sept. 5.

The goal of the campaign is to increase public awareness about beach 
debris, especially during busy summer weeks when numbers of beach 
visitors increase and local beaches are faced with the trash generated 
by those visitors.

Olmos draws attention to the unprecedented threats the ocean faces from 
climate change, water pollution, marine life decline, and marine debris. 
"There's no excuse for trashing our ocean," he says. "It's up to you and 
me to take a stand and do something to stop it."

"The donation of Mr. Olmos' time, talent and influence to the Thank You 
Ocean campaign is a valuable contribution," said NOAA Administrator Dr. 
Jane Lubchenco. "Improving the health of the ocean is a challenge that 
affects us all, and these compelling announcements encourage the public 
to be a part of the solution."

The PSAs are designed to reach English and Spanish-speaking listeners in 
Santa Barbara through radio and online audiences through social media 
outlets. The campaign will feature "Don't Trash the Beach" posters and 
target Santa Barbara beach communities.

"Mr. Olmos says it all," said Brian Baird, California Assistant 
Secretary for Oceans. "This is one case where individuals can make a 
difference. Our beaches are spectacular; let's keep them that way by 
properly disposing and recycling our trash."

Edward James Olmos is an actor, producer, director and humanitarian. The 
Emmy, Tony, and Golden Globe Award-winning actor may best be known for 
such films as /Stand and Deliver/ and /Mi Familia//Miami Vice/ and 
/Battlestar Galactica/. As an avid supporter of many environmental 
issues, Olmos was the campaign's first choice to reach California's 
communities with the Thank You Ocean message. As an activist and 
advocate for Latino culture, he supports education and outreach to 
stimulate community awareness and improve the human condition. and the 
television series

In addition to the PSA featuring Edward James Olmos, the Thank You Ocean 
campaign features a PSA produced by world-renowned cinematographer Bob 
Talbot, an outdoor advertising campaign, a bi-weekly podcast series 
featuring leaders in ocean policy, a website in English and Spanish, and 
numerous social networking outlets. The campaign is focused on educating 
the public about the importance of sustaining ocean life and inspiring 
Californians to practice ocean stewardship to alleviate four major 
threats to the ocean: climate change, marine debris, water pollution, 
and marine life decline.

The Don't Trash the Beach campaign is funded by California's Coastal 
Impact Assistance Program.

The Thank You Ocean campaign is a nonprofit partnership supported by the 
state of California, NOAA Office of National Marine Sanctuaries and the 
Ocean Communicators Alliance. The campaign mission is to raise awareness 
of the benefits the ocean provides to us and to identify ways each of us 
can help protect the ocean in our everyday lives.

In 2008, the Thank You Ocean Campaign received the Coastal America 
Award, the highest award given by the White House, for its ocean and 
coastal initiatives.

For more information about the Thank You Ocean Campaign and how to 
become involved, visit thankyouocean.org 
<http://cts.vresp.com/c/?ThankYouOcean.org/5ce7ae5a82/75e2193167/85c56cb72b>. 
Or, follow the Thank You Ocean Campaign on Facebook 
<http://cts.vresp.com/c/?ThankYouOcean.org/5ce7ae5a82/75e2193167/9a639b696e> 
or Twitter 
<http://cts.vresp.com/c/?ThankYouOcean.org/5ce7ae5a82/75e2193167/8bc0b1f428> 
(@thankyouocean).

To listen to the Thank You Ocean podcast visit: 
thankyouocean.org/news/podcasts 
<http://cts.vresp.com/c/?ThankYouOcean.org/5ce7ae5a82/75e2193167/377dabb49f>.

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://www.rain.org/pipermail/channel_islands_naturalist_corps/attachments/20110817/85e9b289/attachment.html>